FOUNDING STORY
Hi fellow sweet tooth,
My name is Maxi and I grew up in Germany, where candy is practically a national treasure. But life threw me a curveball with an autoimmune condition, which led me to rethink my food and candy choices. 😭
When I moved to the U.S. in 2019, I was thrilled to see healthier candy options—until I tasted them and encountered weird aftertastes and textures from fake sugars or fiber overload. Determined to create a better-for-you gummy, I set out to develop a clean, low-sugar alternative with natural flavors, no fake sugars, and 100% vegan goodness.
Oh- and of course I refused to sacrifice taste and texture. That’s the power of German engineering. 😉
I dove headfirst into candy research, got a nutrition science
certificate from Stanford, and spent countless hours perfecting the
recipe. Finally, in 2024, Häppy Candy was born in New York!
Häppy Candy is my love letter to those German sweets I was raised on. 💖 It’s not only a healthy alternative, it’s a brand focused on life’s little joys. Let our candy extend your quality of life and remind you that life is Häppy!