Our story

Founding story

We founded Häppy Candy in 2020 to provide an alternative to the incumbent, traditional snack options. We wanted to create a snack product that is not only incredibly delicious, but also vegan and low in calories. When designing the product we focused on five requirements: Low in sugar, low in calories, high in fiber, vegan and naturally colored and flavored. It took an entire year to finalize the formular, but it was worth the hard work. Häppy Candy is an incredibly delicious product with 35g of fiber and only 4g of sugar per bag, which is 80% less sugar than traditional candy. We made sure that the product is non-GMO, palm oil-free, gluten-free and free from other allergens.

How did we come up with the idea?

Maxi, the founder of Häppy Candy, is German by origin and grew up with lots of candy in her home country without ever questioning the sugar-loaded options. When she developed an auto-immune disease, she started learning more about the impact of nutrition and dietary choices on her well-being and health and wanted to create a product that would allow her to continue to enjoy candy without any guilty feelings. So she started her own delicious candy with benefits!

Most Americans eat too little fiber and don’t reach the minimum daily recommended intake. According to the Dietary Guidelines for Americans, more than 90 percent of women and 97 percent of men do not meet recommended intakes for dietary fiber, which can lead to high blood sugar, Diabetes Type II, constipation, feeling unwell and more health issues. We created a more exciting option to get to your daily recommended intake of fiber with one bag of Häppy Candy per day. It is a fun, delicious, vegan and innovative candy product, which is better for you.

We are a female founded, bootstrapped love brand and manufacture our candy at the highest quality standards with lots of love in Germany. Please reach out with any feedback, we love to hear from our customers!

Stay Häppy!